Proxima — See the change

Insight & opinion

 

Staying ahead of search: selecting the right agency for your needs

David Fenlon

SEM is an increasingly important part of a marketer’s toolkit, and as ad spend and audience figures continue to rise, its importance is only set to increase. But for many marketers staying abreast of SEM and SEO trends and ensuring true value for money presents a number of challenges.

Read more

The need for a new approach to complex, global supply ecosystems

JCB-New

Customers are punishing companies they no longer trust. Research conducted by Proxima revealed that 45% of consumers would stop spending with a company whose supplier practices were called into question.

Read more

The Modern Slavery Act 2015: Steps to compliance

Modern Slavery Act: Implications for your business

How confident are you in knowing the ins and outs of your suppliers’ working practices? Confident enough to stake your reputation on them?

Read more

What's more important than growth and customer relationships?

Modern Slavery Act 2015

Move over business growth and customer relationships; if slavery isn’t on your boardroom agenda you’re not only missing a trick, but you could be falling foul of the law. The Modern Slavery Act 2015, which aims to stamp out modern slavery, forced labour and human trafficking in the supply chain, has serious implications for vast swathes of business. Around 12,000 organisations in the UK across a variety of sectors are predicted to be affected. But with change comes opportunity – the opportunity to beef up best practice among procurement partners and tick a very large customer box in the process.

Read more

Digital marketing: the blurring between agency and client worlds

Blurring between agency and client worlds

It is clear to us all that times are changing in the media arena and that the lines of responsibilities (or rather outcomes) are blurring.

With an ever increasing level of sub-contracting and work sharing going on amongst digital agencies/providers, it has become harder to measure the strength (let alone the boundaries) of a solitary agency, devoid of the numerous value contributors that now feed into it.

Read more

Digital Marketing Magazine: Six in ten digital adverts are not seen by humans – so where is the value in digital marketing?

digital_marketing_magazine_logo

Digital Marketing Magazine discusses Proxima's latest research: The Digital Disconnect which highlights up to 35% of all web activity fraudulent or artificial and 54% of online ads not even seen by a human – the truth is that between 40% to 60% of global digital spend is potentially wasted.

Read more

MyCustomer: Has digital marketing moved from high impact to high risk - and how can procurement help?

MyCustomer logo

 

MyCustomer discusses Proxima's latest research: The Digital Disconnect highlighting CEOs and CFOs are becoming increasingly concerned by the lack of business transparency regarding the commercial impact of digital marketing. From wasted investment to the risk associated with brand damage, digital has fast moved from high impact to high risk. 

Read more

Spend Matters: 6 in 10 digital adverts are not seen by humans - so where is the value in digital marketing

Spend Matters - Proxima Digital Disconnect

Spend Matters discusses Proxima's research: The Digital Disconnect. While digital may be the fastest-growing channel, with spend on digital marketing set to consume around 50 percent of total advertising budgets in the UK, how much of that investment is reaching the right audience? 

Read more

Wallblog: Infographic - Six in ten digital adverts are not seen by humans

Proxima in the press

Wallblog provide key highlights from The Digital Disconnect infographic, available here. The infographic outlines trends from our recent research into digital marketing spend. Digital may be the fastest growing channel, with spend set to consume around 50% of total advertising budgets in the UK. But the research asks how much of that investment is reaching the right audience?

Read more

The digital debate - are digital budgets being wasted?

CMOs should embrace procurement

The importance of being able to assign tangible ROI to a multi-faceted marketing campaign that uses both traditional and digital methods is a top priority to brands, according to participants on our recent digital marketing panel discussion.

Read more

Buyers Meeting Point: Webinar notes - The Digital Disconnect

Proxima in the press

Buyers Meeting Point outline the highlights from the digital disconnect webinar, available here. Webinar panelists Mark Simester, Marketing Director at Warburtons, Charles Ping, Chief Executive at Fuel, and John Butcher, Marketing Specialist at Proxima outlined in the webinar how procurement can play a role in better managing digital marketing spend.

Read more

The Digital Disconnect

An executive's guide to driving better commercial outcomes from digital marketing

The digitization of media has created a plethora of new opportunities for companies to better communicate, connect and deliver goods and services to the world. However, in this fast moving environment, how many are investing in the right digital tools and channels to support key business objectives?

Read more

Aligning procurement to get more from your marketing spend

Aligning procurement with marketing

The marketing landscape is an ever evolving entity; with trends, movements and best practices as changeable as the wind, marketers face the often insurmountable challenge of constantly staying ahead of their competition. And, while there are many opinions on where marketers should be focussing their attention, or “the biggest challenges for CMOs today” (a quick google search will deliver a plethora of articles), something that will always remain a critical consideration for marketers is the ability to get more from their marketing spend.

Read more

Up to 60% of global marketing budgets being wasted every single year

LONDON, UK - 3 August 2015 - New research by procurement services provider Proxima, finds that spend on digital marketing such as search engine optimisation, mobile apps and video-on-demand services in 2015 is failing to deliver the value companies should expect. With 50% of total advertising budgets in the UK (totalling around £7.9bn), and around 30% in the US (around £32.9bn) being spent on digital marketing, poor commercial management means brand and commercial content is not reaching the right audience.

Read more

Role reversal: Apple drags down suppliers

Apple drags down suppliers

Quite often, we use this blog to discuss the increased reliance companies have on their global network of suppliers – the notion of corporate virtualization - and the importance of carefully managing suppliers and understanding their behavior and ethics. We have seen and written about many circumstances in which a supplier-related failure or business behavior has impacted a company’s reputation or bottom line. In many ways, company and supplier have become one, with the lines between the two increasingly blurred.

Read more

accountingWEB: Gain control of your marketing expenditure

Gain control of your marketing expenditure

Proxima's John Butcher talks to accountingWEB around the role procurement can play in ensuring the CMO and CFO can attain better control over digital marketing spend.

Read more

Spend Matters: Proxima research - how to fix the 60 percent of digital budget spent ineffectively

Spend Matters - Proxima Digital Disconnect

Spend Matters discuss Proxima's research: The Digital Disconnect, which explores why global companies are wasting up to 60% of digital marketing budgets through commercial mismanagement of spend, plus offers best practices for overcoming this disconnect.

Read more

CMOs should embrace procurement

CMOs should embrace procurement

The length of a relationship between marketing agency and client is often a relatively accurate measurement of a successful partnership. Though every agency-client relationship is structured differently, particularly now with so many specialist agencies in the market, recent studies suggest a typical contract length is in the vicinity of three years. That’s not a very long time, particularly when compared to the typical relationship length between company and legal representation or company and auditing firm (and also when taking into account the time it takes to on-board a new agency).

Read more

Supply Management: $37bn spend on digital advertising 'wasted' study estimates

Supply Management: Proxima Digital Disconnect Research

Supply Management highlight a recent study by Proxima entitled The Digital Disconnect which explores why up to 60% of digital marketing spend is wasted by global businesses every single year. 

Read more

Media Post: Viewability + fraud = you're wasting a lot of money

Media Post: Proxima Digital Disconnect

Media Post explore Proxima's latest research into The Digital Disconnect, highlighting why global businesses are wasting up to 60% of digital marketing budgets on ineffective digital marketing activity.

Read more

Digital Marketing Show: Up to £37bn of global marketing budgets being wasted every single year

Digital Marketing Show and Proxima

Digital Marketing Show discuss Proxima's Digital Disconnect research, which explores why companies are wasting up to $37bn of global marketing budgets every year due to ineffective digital marketing practices.

Read more

Strategy Eye Digital: Digital ad bubble in danger of bursting

Strategy-Eye-Digital and Proxima

Strategy Eye Digital report on the increasing disconnect between the money spent on digital advertising and the actual return on investment. Highlighting Proxima's latest research: The Digital Disconnect, Strategy Eye Digital take a look at the reasons behind this disconnect and how companies can overcome it.

Read more

US retailer plays chicken with notorious egg supplier

US retailer comes under fire for supplier failure

When a major, well-known and generally respected retail brand retains a supplier with a shady track record for food sourcing, it should hardly be a surprise when that supplier drags that retailer into a PR fiasco. In the recent case of a popular US retailer (which stocks everything from cleaning supplies to electronics to groceries), and Hillandale Farms of Gettysburg, the question of “the chicken and the egg” and which comes first is quite a literal one, as it relates to who gets the blame.

Read more

Tesco aside, supermarket-supplier relations improve in the UK

Tesco aside, supplier relations improve in the UK

We are in an age where companies of all shapes and sizes turn to global suppliers more than ever before. There is perhaps no group of companies more reliant on suppliers than supermarket chains. Without suppliers, the supermarket chain is nothing more than a store with empty shelves, baskets and a neon sign.

Read more

Five reasons why supplier relationship management is important

John-Hatton-Portrait.png

Ask ten people to define “what is supplier relationship management (SRM)?” and you’ll get ten different answers. My version is that it’s a means of aligning your business appropriately with your suppliers. Yet it’s far less well understood (and adopted formally) than CRM. So why should we in procurement be bothered?

Read more

in-tend: Auditing needs an MOT

IN-Tend-logo.png

Proxima discuss why auditing needs a check-up in April's edition of in-procurement magazine from in-tend. Looking at the current reforms and regulations, Proxima's Richard James identifies the opportunities that have arisen from this changing audit market, and how companies can use these to their advantage when tendering their audit. Find the full article on page 34.

Read more

The search for procurement catalysts is on

Catalytic procurement

For some time, we have been talking about the opportunities for procurement and supply chain specialists to assume larger, more significant roles within their organizations. These opportunities have emerged as the supply chain has become more complex and companies grow more reliant on suppliers to fulfil their respective business promises.

Read more

BlogTalkRadio: Buyers Meeting Point weekly commentary for June 1st, 2015

Proxima's resarch into supplier-related failures on BlogTalkRadio

In this Procurement Perspectives podcast, Buyer's Meeting Point's Kelly Barner discusses Proxima's latest research into consumer attitudes towards companies involved in supplier-related failures.

Read more

Influence, commercial sense and commercial excellence

Influence, commercial sense and excellence

In the increasingly virtual corporation, it's the support functions that knit everything together. Well - the strategic elements of them anyway. The process-driven parts have either been outsourced, or are so securely locked away in their silos that they have other, bigger problems to solve.

Read more

Looking for commercial excellence in all the wrong places

Guy-New.jpg

What drives excellence? Is it the relentless drive for customer delight? Is it the fanaticism of engineering to “get it right”? Is it the single-minded pursuit of maximum profitability?

Read more

Aligning your procurement mindset to the growth agenda

Ian Ingram, European Commercial Director at Proxima

Growth is back on the agenda. Actually, in an increasingly lumpy economy, for many businesses it never went away, despite the vicissitudes of national and regional economies. (“Vicissitudes”? Well, the UK grew robustly in Q4 2014, then posted its slowest GDP gains for three years in Q1 2015…) And with the ongoing prevalence of risk in many markets, we’re in a period where organisations want to expand, but just don’t seem ready to invest, spend and grow in the way that macroeconomic data suggests they should.

Read more

Buyers Meeting Point: New research reveals consumer expectations for supplier management

Buyers Meeting Point and Proxima

Buyers meeting point discuss Proxima's latest research into consumer attitudes towards companies linked to supplier-related failures, and explain what this means for procurement.

Read more

New study suggests American consumers intend to punish companies involved in supplier-driven scandals

NEW YORK, NY and London, UK – May 14, 2015 – A newly published survey suggests that companies who are not actively monitoring the business practices of their suppliers, or who are engaged in questionable supplier practices themselves, are placing their reputations and their balance sheets in harm’s way.

Read more

Another Chinese supplier drops McDonald's in the fryer

JCB-New.jpg

In the latest example of the extent to which a geographically far-flung supplier can negatively impact a corporation’s reputation, we present the case of McDonald’s and their Chinese french fry supplier.

Read more

Procurement Leaders: Big company supplier squeeze - a disturbing trend continues

PLN_logo_300x300.jpg

Proxima's Jonathan Cooper-Bagnall submits a guest post to Procurement Leaders, explaining why in the sometimes complicated area of supplier management, a disturbing trend is emerging.

Read more

Creating growth opportunities through smarter supply chain strategies

growth opportunities

It’s election time. All over the place, actually. General election fever/exhaustion (delete as applicable) is dominating headlines in the UK. And with Hilary Clinton, Marco Rubio and Rand Paul (among others) declaring their 2016 presidential ambitions in the US; and Le Pen family squabbles in the run-up to France’s regional polls, democracy is headline news all over the world.

Read more

Spend Matters: How change management can change procurement for the better

Spend Matters: Influencing change

In this article Spend Matters discuss why change management initiatives can have a huge impact on procurement. Featuring Proxima's research into the current perceptions of indirect procurement, the article offers insight and statistics supporting the need for improvement in change management initiatives. 

Read more

Virtualized business: the interface between costs and customers

Making something out of nothing

There is a simple, but very powerful image circulating around social media this week, that really struck a chord with us. So much so, that we thought we would share it with you here:

Read more

Is Microsoft its suppliers’ benevolent benefactor or dictator?

Microsoft and its suppliers

Last week, the technology giant Microsoft took a progressive stance with its supplier base, taking steps to ensure that the suppliers with whom it conducts business give their employees at least 15 days of paid leave each year. Sure there’s the questionable policy of corporate dictation (especially in the case of Microsoft, with its Samson and Goliath overtones). And, there’s the inevitable fine print: “this new benefits minimum will apply to suppliers with 50 or more employees in the United States. It will apply to their U.S. employees who have worked for them for more than nine months (1500 hours) and who perform substantial work for Microsoft.

Read more

New US legislation takes aim at supply chain slave labor

New legislation around supply chain slave labor

In our blog and in our ongoing dealings with clients, we continue to advocate the importance of having explicit insights and knowledge into the business practices and ethics of those companies that live within one’s supply chain. We’ve pointed quite extensively to our corporate virtualization research that reveals just how much modern organizations rely on external suppliers for the services and goods necessary to not just run a successful business, but to have one in the first place. The importance of supply chain visibility has grown exponentially in recent times, as has the potential negative impact failures can have on brand and profitability.

Read more

Procurement is the 'marriage counsellor' between agency and client

Procurement as a marriage counsellor between agency and client

I’ve been noticing more and more the disconnect between agency fee and creative output. My observation is that a significant number of buyers (more than you might think) that pay a premium on agency fees, rarely get the best creative work. This observation fuelled a recent panel discussion I sat on during this year’s Advertising Week Europe.

Read more

Spend Matters: Why humans win over machines and speed in outsourcing

Spend Matters: More top companies tendering audit services

Spend Matters feature our very own Richard James, Category Director for Professional Services in their hot topic of procurement outsourcing. We look at what companies should consider when looking for a procurement company to help with outsourcing.

Read more

Driving shareholder value

Driving shareholder value

It’s always fashionable to muse on the parlous state of capitalism. Seven years ago, it was all broken: financial services run wild had all-but-destroyed our way of life. Four years ago, the Occupy neo-hippies were camping out to find something – anything – as an alternative to the broken promises of the market. A year-and-a-half ago? Thomas Piketty’s algorithmic tear-down of the balance between capital and economic growth.

Read more

Can procurement help CFOs navigate the statutory audit market?

Procurement can help CFOs navigate audit market

It is perhaps unsurprising that more and more FTSE350 companies will start to shake up their auditing process with the new regulations now in place by the Competition and Markets Authority. However, the tender market is still at a teenage stage. While experience is bringing greater sophistication of approach, both in how the auditors are bidding and how they are being hired; companies still have some work to do in recognising what true value looks like and how to drive maximum value from their auditors.

Read more

ICSA: The right firm and the right terms

ICSA: The right firm and the right terms

With new regulations requiring businesses to tender their audit more frequently this offers companies a chance to revisit a key supplier relationship; enabling them to run a tender that will encourage closer relationships, promote best practices and drive additional value.

Read more

Supply Management: Interview with InterContinental Hotels Group

Supply Management: Interview with InterContinental Hotels Group

Supply Management speaks to Annie Brown from InterContinental Hotels Group about how the company revitalised its procurement function, and the crucial part that Proxima played in this revamp.

Read more

Procurement Insights: Audit tendering process will force procurement professionals to go beyond traditional boundaries

Procurement Insights: Audit tendering forces procurement beyond boundaries

Procurement Insights' Jon Hansen looks at how mandatory audit rotation will force procurement professionals to go beyond traditional boundaries.

Read more

5 top tips for maximising your next audit tender

Guy New

Just one year ago the Competition and Markets Authority proposed reforms that mandate all FTSE350 companies tender their audit services every ten years; and in April 2014, this reform was also passed by the European Parliament. The new rules also require Public Interest Entities (PIEs) to change auditor every 20 years.

Read more

Accounting Today: The virtues of mandatory audit rotation

The virtues of mandatory audit rotation

Proxima's Richard James discusses the virtues of mandatory audit rotation with Accounting Today and looks at how audit rotation can benefit both company and auditor in the long run.

Read more

UK Audit Services

Key recommendations for your audit

Five key recommendations for maximizing your audit tender process

Prior to 2011, the average tenure of a FTSE100 audit firm was almost 50 years, with the majority of firms never having changed auditors in living memory, some being retained for over a century.

Read more

All posts

Topics