Proxima — See the change

Insight & opinion

 

The need for a new approach to complex, global supply ecosystems

JCB-New

Customers are punishing companies they no longer trust. Research conducted by Proxima revealed that 45% of consumers would stop spending with a company whose supplier practices were called into question.

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B2B Marketing: $38bn of worldwide marketing budgets wasted on poor digital marketing

B2B Marketing: Proxima Digital Disconnect research

B2B Marketing look at Proxima's research into the Digital Disconnect; exploring why the inability to measure the effectiveness of digital marketing means that up to $38bn of global marketing budgets are being wasted every year.

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Spend Matters: Proxima - a provider to know in 2015

SpendMatters: Proxima - a provider to know

Spend Matters highlight Proxima as a Provider to know in 2015. Discussing our services and overall approach to procurement, Spend Matters note that "Proxima is certainly a firm to have on your shortlist for pretty much any procurement outsourcing opportunity".

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Digital Marketing Magazine: Six in ten digital adverts are not seen by humans – so where is the value in digital marketing?

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Digital Marketing Magazine discusses Proxima's latest research: The Digital Disconnect which highlights up to 35% of all web activity fraudulent or artificial and 54% of online ads not even seen by a human – the truth is that between 40% to 60% of global digital spend is potentially wasted.

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MyCustomer: Has digital marketing moved from high impact to high risk - and how can procurement help?

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MyCustomer discusses Proxima's latest research: The Digital Disconnect highlighting CEOs and CFOs are becoming increasingly concerned by the lack of business transparency regarding the commercial impact of digital marketing. From wasted investment to the risk associated with brand damage, digital has fast moved from high impact to high risk. 

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Spend Matters: 6 in 10 digital adverts are not seen by humans - so where is the value in digital marketing

Spend Matters - Proxima Digital Disconnect

Spend Matters discusses Proxima's research: The Digital Disconnect. While digital may be the fastest-growing channel, with spend on digital marketing set to consume around 50 percent of total advertising budgets in the UK, how much of that investment is reaching the right audience? 

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Wallblog: Infographic - Six in ten digital adverts are not seen by humans

Proxima in the press

Wallblog provide key highlights from The Digital Disconnect infographic, available here. The infographic outlines trends from our recent research into digital marketing spend. Digital may be the fastest growing channel, with spend set to consume around 50% of total advertising budgets in the UK. But the research asks how much of that investment is reaching the right audience?

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Buyers Meeting Point: Webinar notes - The Digital Disconnect

Proxima in the press

Buyers Meeting Point outline the highlights from the digital disconnect webinar, available here. Webinar panelists Mark Simester, Marketing Director at Warburtons, Charles Ping, Chief Executive at Fuel, and John Butcher, Marketing Specialist at Proxima outlined in the webinar how procurement can play a role in better managing digital marketing spend.

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Up to 60% of global marketing budgets being wasted every single year

LONDON, UK - 3 August 2015 - New research by procurement services provider Proxima, finds that spend on digital marketing such as search engine optimisation, mobile apps and video-on-demand services in 2015 is failing to deliver the value companies should expect. With 50% of total advertising budgets in the UK (totalling around £7.9bn), and around 30% in the US (around £32.9bn) being spent on digital marketing, poor commercial management means brand and commercial content is not reaching the right audience.

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accountingWEB: Gain control of your marketing expenditure

Gain control of your marketing expenditure

Proxima's John Butcher talks to accountingWEB around the role procurement can play in ensuring the CMO and CFO can attain better control over digital marketing spend.

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Spend Matters: Proxima research - how to fix the 60 percent of digital budget spent ineffectively

Spend Matters - Proxima Digital Disconnect

Spend Matters discuss Proxima's research: The Digital Disconnect, which explores why global companies are wasting up to 60% of digital marketing budgets through commercial mismanagement of spend, plus offers best practices for overcoming this disconnect.

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Supply Management: $37bn spend on digital advertising 'wasted' study estimates

Supply Management: Proxima Digital Disconnect Research

Supply Management highlight a recent study by Proxima entitled The Digital Disconnect which explores why up to 60% of digital marketing spend is wasted by global businesses every single year. 

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Media Post: Viewability + fraud = you're wasting a lot of money

Media Post: Proxima Digital Disconnect

Media Post explore Proxima's latest research into The Digital Disconnect, highlighting why global businesses are wasting up to 60% of digital marketing budgets on ineffective digital marketing activity.

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Digital Marketing Show: Up to £37bn of global marketing budgets being wasted every single year

Digital Marketing Show and Proxima

Digital Marketing Show discuss Proxima's Digital Disconnect research, which explores why companies are wasting up to $37bn of global marketing budgets every year due to ineffective digital marketing practices.

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Strategy Eye Digital: Digital ad bubble in danger of bursting

Strategy-Eye-Digital and Proxima

Strategy Eye Digital report on the increasing disconnect between the money spent on digital advertising and the actual return on investment. Highlighting Proxima's latest research: The Digital Disconnect, Strategy Eye Digital take a look at the reasons behind this disconnect and how companies can overcome it.

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in-tend: Auditing needs an MOT

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Proxima discuss why auditing needs a check-up in April's edition of in-procurement magazine from in-tend. Looking at the current reforms and regulations, Proxima's Richard James identifies the opportunities that have arisen from this changing audit market, and how companies can use these to their advantage when tendering their audit. Find the full article on page 34.

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Business Wire: NelsonHall launches NEAT vendor evaluation & assessment tool for procurement BPO services

Proxima highlighted by NelsonHall for BPO services

NelsonHall have launched a tool to assist strategic sourcing managers in assessing vendor capability in procurement BPO services. The NelsonHall Vendor Evaluation and Assessment Tool (NEAT) for procurement BPO enables sourcing managers to differentiate between providers by showing how vendors are positioned within a specific market segment.

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BlogTalkRadio: Buyers Meeting Point weekly commentary for June 1st, 2015

Proxima's resarch into supplier-related failures on BlogTalkRadio

In this Procurement Perspectives podcast, Buyer's Meeting Point's Kelly Barner discusses Proxima's latest research into consumer attitudes towards companies involved in supplier-related failures.

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Buyers Meeting Point: New research reveals consumer expectations for supplier management

Buyers Meeting Point and Proxima

Buyers meeting point discuss Proxima's latest research into consumer attitudes towards companies linked to supplier-related failures, and explain what this means for procurement.

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New study suggests American consumers intend to punish companies involved in supplier-driven scandals

NEW YORK, NY and London, UK – May 14, 2015 – A newly published survey suggests that companies who are not actively monitoring the business practices of their suppliers, or who are engaged in questionable supplier practices themselves, are placing their reputations and their balance sheets in harm’s way.

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Procurement Leaders: Big company supplier squeeze - a disturbing trend continues

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Proxima's Jonathan Cooper-Bagnall submits a guest post to Procurement Leaders, explaining why in the sometimes complicated area of supplier management, a disturbing trend is emerging.

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Spend Matters: How change management can change procurement for the better

Spend Matters: Influencing change

In this article Spend Matters discuss why change management initiatives can have a huge impact on procurement. Featuring Proxima's research into the current perceptions of indirect procurement, the article offers insight and statistics supporting the need for improvement in change management initiatives. 

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Spend Matters: Influencing change - the solution to procurement's change challenges

Spend Matters: Influencing change

Spend Matters and Barbara Ardell discuss influencing change in the first of this two part article; addressing the challenges that procurement faces, discussing attitudes towards procurement and featuring Proxima's research into current perceptions of the procurement function.

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Spend Matters: Why humans win over machines and speed in outsourcing

Spend Matters: More top companies tendering audit services

Spend Matters feature our very own Richard James, Category Director for Professional Services in their hot topic of procurement outsourcing. We look at what companies should consider when looking for a procurement company to help with outsourcing.

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Proxima secures $40m in new contracts and sees significant growth in procurement consultancy services

LONDON, UK and CHICAGO, IL – February 23, 2015 – Proxima, a leading international procurement services provider, announced today that the company has kicked off the year by securing $40 million in new contracts and has increased its spend under management by a further $1.5 billion. Additionally, the company is turning its attention to growing its procurement consultancy services in response to demand from clients who are continuing to recognize the contributory value of procurement operations to corporate profitability and overall organizational health.

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ICSA: The right firm and the right terms

ICSA: The right firm and the right terms

With new regulations requiring businesses to tender their audit more frequently this offers companies a chance to revisit a key supplier relationship; enabling them to run a tender that will encourage closer relationships, promote best practices and drive additional value.

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Supply Management: Interview with InterContinental Hotels Group

Supply Management: Interview with InterContinental Hotels Group

Supply Management speaks to Annie Brown from InterContinental Hotels Group about how the company revitalised its procurement function, and the crucial part that Proxima played in this revamp.

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Procurement Insights: Audit tendering process will force procurement professionals to go beyond traditional boundaries

Procurement Insights: Audit tendering forces procurement beyond boundaries

Procurement Insights' Jon Hansen looks at how mandatory audit rotation will force procurement professionals to go beyond traditional boundaries.

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Financial Times: Auditors - shopping around

Financial Times cover Proxima's audit market research

Are companies long-term relationships with their auditors a thing of the past? The Financial Times discusses our research into the UK audit market, and why many more companies are choosing to shop around when it comes to buying audit services.

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Accounting Today: The virtues of mandatory audit rotation

The virtues of mandatory audit rotation

Proxima's Richard James discusses the virtues of mandatory audit rotation with Accounting Today and looks at how audit rotation can benefit both company and auditor in the long run.

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Spend Matters: Proxima gets us thinking about procurement in 2014 and 2015

Spend Matters: Proxima gets us thinking about procurement

Peter Smith from Spend Matters, discusses Proxima's predictions for procurement in 2015, and adds his own thoughts as to why 2015 may be the year that more budget holders attempt to "do it themselves", reducing the involvement of procurement.

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The Accountant: Audit needs a check-up

The accountant: Audit needs a check up

Proxima's Richard James discusses why regulatory change has shaken up the sleepy world of audit and why this could lead to a key opportunity for companies to reassess their relationships with auditors.

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Director of Finance: Audit needs a check-up

Directorof Finance: Audit needs a check-up

Director of Finance speak to Proxima's Richard James about the new rules around statutory audit rotation; and why this could be a valuable opportunity for companies to revisit a key supplier relationship.

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Spend Matters: Buying audit services - advice from an expert

Spend Matters - Buying audit services, advice from an expert

Following their previous coverage of our research into the UK audit market, Spend Matters discuss how procurement can get involved in the complex business of purchasing audit services, and offer advice from our expert Richard James.

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Global Banking & Finance Review: Competition Commission reforms make audit a procurement challenge for FTSE350

Global-Banking

Global Banking & Finance Review cover our research into the UK audit market, highlighting why the reforms by the Competition and Markets Authority are creating a challenge for procurement.

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Procurement Leaders: Reforms shake up audit market

Procurement Leaders: Reforms shake up audit market

Procurement Leaders discuss Proxima's research into the UK audit market. The research highlights that although over half of the FTSE350 companies have been using the same auditor for a decade or more; proposed reforms by the Competition and Markets Authority are encouraging more firms to tender.

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Procurement Insights: Buyers Meeting Point Weekly Update

Procurement Insights: Buyers Meeting Point

Jon Hansen (Procurement Insights) and Kelly Barner (Buyers Meeting Point) discuss our recent webinar around the procurement team of the future, offering their own thoughts on the discussion, and the issues that it raises for the wider procurement community.

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Spend Matters: More top companies tendering audit services in response to new reforms

Spend Matters: More top companies tendering audit services

Spend Matters discuss our research into the UK audit market and why new reforms are forcing companies to learn more about the audit tendering process. 

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Supply Management: Top companies changing auditor more often

Supply Management: Top companies changing auditor more often

Proxima's Richard James talks to Supply Management about why the top UK companies are switching auditor more frequently; and why research shows that the number of companies tendering their audit looks set to rise dramatically.

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Financial Times: BDO revenues rise above $7bn for first time

Financial Times: BDO revenues rise

The auditor BDO has seen larger revenues than ever before this year. The Financial Times discusses how Proxima's research into the UK audit market can explain this rise.

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accountingWEB: One in four FTSE 350 companies switch auditor

Accounting Web: One in four companies switch auditor

Companies change many things regularly, but are usually reluctant to change their auditor. Proxima's research, featured in accountingWEB, highlights a growing trend of FTSE 350 companies tendering their audit.

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Financial Times: Proxima weighs in on new audit market reforms

Guy Strafford: Audit market reforms

There was a strong feeling of anticipation and suspense throughout the Proxima office in London on Wednesday, as we all waited excitedly for Financial Times City Correspondent Harriet Agnew’s article - discussing the shake-up to the audit tender process - to be published. A few weeks earlier, Richard James (Category Director for Professional and Financial Services) had been interviewed by Harriet, and asked to weigh in on what impact the changes to the UK audit tender process are having on the wider market.

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Buyers Meeting Point: Webinar notes - the procurement team of the future

Buyers Meeting Point: The procurement team of the future

Buyers Meeting Point reviewed our latest webinar (the procurement team of the future) and offered some additional thoughts on the discussion, in which they discuss the complex relationship between procurement and innovation.

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Financial Times: Accountants warn on audit market reforms

Proxima and the Financial Times

Proxima's Guy Strafford speaks to the Financial Times around the consequences of sweeping changes to the UK audit market, and the implications that this has for both auditors and their customers.

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Commitment Matters: Are organizations incapable of running successful trading relationships?

Commitment Matters: Are organizations running successful relationships

IACCM's Tim Cummins joined Proxima for a live panel discussion around the procurement team of the future. The discussion inspired Tim to go on to discuss whether or not organizations are really capable of running successful trading relationships.

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Accounting Today: Audit rotation best practices

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For publicly traded companies, the audit process is among the more arduous and mundane of all corporate responsibilities. Accounting today discuss Proxima's best practices guide to the audit process.

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Financial Times: Good governance is about more than just numbers

Guy Strafford speaks to the Financial Times

Proxima’s Guy Strafford talks to the Financial Times around the impact of procurement practices on wider corporate governance.

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Proxima client IHG nominated for CIPS Supply Management Award

LONDON, UK and CHICAGO, IL – September 4, 2014 – Proxima, a leading international procurement services provider, is pleased to announce that its client, InterContinental Hotels Group (IHG), has been nominated for a 2014 CIPS Supply Management Award in the category of Most Improved Procurement Operation – Step Change. The nomination is in recognition of IHG’s successful transformation of its procurement function across its global operations.

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Spend Matters: FT highlights supply chain lack of insight and potential crisis

Proxima in Spend Matters

Spend Matters welcomes a post by Proxima's Chris Gayner summarizing the results of a recent study that portended a supply chain crisis in the UK; driven by procurement's lack of visibility into their supplier network and poor supplier relationship management.

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Spend Matters: Insight for CPOs - how might CEOs address procurement's failings?

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Following on from Part 1 of this series; Spend Matters highlights the key learnings that CEOs and CPOs can take away from Proxima's Ebook

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