Proxima — See the change

Insight & opinion

 

Digital marketing: the blurring between agency and client worlds

Blurring between agency and client worlds

It is clear to us all that times are changing in the media arena and that the lines of responsibilities (or rather outcomes) are blurring.

With an ever increasing level of sub-contracting and work sharing going on amongst digital agencies/providers, it has become harder to measure the strength (let alone the boundaries) of a solitary agency, devoid of the numerous value contributors that now feed into it.

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Procurement's perceptual problems no more?

Influence, commercial sense and excellence

The procurement community has long bemoaned its internal reputation as a relatively un-strategic cost centre. While that reputation has been, at least sometimes, well deserved, the promise of an innovative procurement programme offers benefits well beyond purchasing discounts. 

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Spend Matters: 6 in 10 digital adverts are not seen by humans - so where is the value in digital marketing

Spend Matters - Proxima Digital Disconnect

Spend Matters discusses Proxima's research: The Digital Disconnect. While digital may be the fastest-growing channel, with spend on digital marketing set to consume around 50 percent of total advertising budgets in the UK, how much of that investment is reaching the right audience? 

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Wallblog: Infographic - Six in ten digital adverts are not seen by humans

Proxima in the press

Wallblog provide key highlights from The Digital Disconnect infographic, available here. The infographic outlines trends from our recent research into digital marketing spend. Digital may be the fastest growing channel, with spend set to consume around 50% of total advertising budgets in the UK. But the research asks how much of that investment is reaching the right audience?

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Buyers Meeting Point: Webinar notes - The Digital Disconnect

Proxima in the press

Buyers Meeting Point outline the highlights from the digital disconnect webinar, available here. Webinar panelists Mark Simester, Marketing Director at Warburtons, Charles Ping, Chief Executive at Fuel, and John Butcher, Marketing Specialist at Proxima outlined in the webinar how procurement can play a role in better managing digital marketing spend.

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The Digital Disconnect

An executive's guide to driving better commercial outcomes from digital marketing

The digitization of media has created a plethora of new opportunities for companies to better communicate, connect and deliver goods and services to the world. However, in this fast moving environment, how many are investing in the right digital tools and channels to support key business objectives?

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Up to 60% of global marketing budgets being wasted every single year

LONDON, UK - 3 August 2015 - New research by procurement services provider Proxima, finds that spend on digital marketing such as search engine optimisation, mobile apps and video-on-demand services in 2015 is failing to deliver the value companies should expect. With 50% of total advertising budgets in the UK (totalling around £7.9bn), and around 30% in the US (around £32.9bn) being spent on digital marketing, poor commercial management means brand and commercial content is not reaching the right audience.

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accountingWEB: Gain control of your marketing expenditure

Gain control of your marketing expenditure

Proxima's John Butcher talks to accountingWEB around the role procurement can play in ensuring the CMO and CFO can attain better control over digital marketing spend.

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Spend Matters: Proxima research - how to fix the 60 percent of digital budget spent ineffectively

Spend Matters - Proxima Digital Disconnect

Spend Matters discuss Proxima's research: The Digital Disconnect, which explores why global companies are wasting up to 60% of digital marketing budgets through commercial mismanagement of spend, plus offers best practices for overcoming this disconnect.

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CMOs should embrace procurement

CMOs should embrace procurement

The length of a relationship between marketing agency and client is often a relatively accurate measurement of a successful partnership. Though every agency-client relationship is structured differently, particularly now with so many specialist agencies in the market, recent studies suggest a typical contract length is in the vicinity of three years. That’s not a very long time, particularly when compared to the typical relationship length between company and legal representation or company and auditing firm (and also when taking into account the time it takes to on-board a new agency).

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Supply Management: $37bn spend on digital advertising 'wasted' study estimates

Supply Management: Proxima Digital Disconnect Research

Supply Management highlight a recent study by Proxima entitled The Digital Disconnect which explores why up to 60% of digital marketing spend is wasted by global businesses every single year. 

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Digital Marketing Show: Up to £37bn of global marketing budgets being wasted every single year

Digital Marketing Show and Proxima

Digital Marketing Show discuss Proxima's Digital Disconnect research, which explores why companies are wasting up to $37bn of global marketing budgets every year due to ineffective digital marketing practices.

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The search for procurement catalysts is on

Catalytic procurement

For some time, we have been talking about the opportunities for procurement and supply chain specialists to assume larger, more significant roles within their organizations. These opportunities have emerged as the supply chain has become more complex and companies grow more reliant on suppliers to fulfil their respective business promises.

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Defining procurement success

Defining procurement success

The Webster's dictionary defines success in a fairly straightforward way – an accomplishment, or meeting of an aim or objective. Success in the procurement field, however, is a more nebulous concept. Perhaps that’s because procurement’s objectives aren’t usually clearly defined. Or perhaps, more accurately, it’s because procurement’s objectives are defined quite differently by its practitioners and the business leaders they serve.

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Influence, commercial sense and commercial excellence

Influence, commercial sense and excellence

In the increasingly virtual corporation, it's the support functions that knit everything together. Well - the strategic elements of them anyway. The process-driven parts have either been outsourced, or are so securely locked away in their silos that they have other, bigger problems to solve.

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CPOs: Beware false confidence in your procurement function

CPO Confidence

A recent Deloitte survey of Chief Procurement Officers suggested that more than 50% of CPOs are optimistic about their role and confident in their department’s abilities, but also raises flags about just how much of that confidence is warranted.

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Spend Matters: Influencing change - the solution to procurement's change challenges

Spend Matters: Influencing change

Spend Matters and Barbara Ardell discuss influencing change in the first of this two part article; addressing the challenges that procurement faces, discussing attitudes towards procurement and featuring Proxima's research into current perceptions of the procurement function.

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Is Microsoft its suppliers’ benevolent benefactor or dictator?

Microsoft and its suppliers

Last week, the technology giant Microsoft took a progressive stance with its supplier base, taking steps to ensure that the suppliers with whom it conducts business give their employees at least 15 days of paid leave each year. Sure there’s the questionable policy of corporate dictation (especially in the case of Microsoft, with its Samson and Goliath overtones). And, there’s the inevitable fine print: “this new benefits minimum will apply to suppliers with 50 or more employees in the United States. It will apply to their U.S. employees who have worked for them for more than nine months (1500 hours) and who perform substantial work for Microsoft.

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Spend Matters: Why humans win over machines and speed in outsourcing

Spend Matters: More top companies tendering audit services

Spend Matters feature our very own Richard James, Category Director for Professional Services in their hot topic of procurement outsourcing. We look at what companies should consider when looking for a procurement company to help with outsourcing.

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Getting your procurement function in shape for 2015

Fitter, faster procurement

Traditionally the aim for many of us at the beginning of the year is to get fitter; but this doesn’t just mean getting a beach body. Businesses the world over are looking to get into shape for the New Year too. Toning-up processes, cutting slack and beefing-up innovation are priorities that are making their way to the top of the agenda for many leaders for the first quarter of 2015. However, a word of caution, getting your business in shape doesn’t necessarily mean getting “lean”. There are better ways to create fitter, faster, functions for the year ahead.

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3 reasons procurement needs to focus on winning hearts and minds

Procurement hearts and minds

The notion of “winning hearts and minds” is remarkably recent. The phrase was first used by Vernon Bartlett, a journalist and MP who was reporting on British efforts in the Malayan Emergency in 1954. (It was also a cornerstone of President Johnson’s campaign in Vietnam and an evolution of George Bush’s Iraqi adventure. As a military tactic, it’s never been that successful…)

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Quick procurement wins for 2015

Quick procurement wins are key to success

This year is all about risk. We’re barely into February and the ruble’s collapse looks permanent, the Swiss franc has soared, oil continues its terminal decline and there’s so much conflicting data from the world’s major economies that most strategic planners’ heads are spinning. (And that’s nothing compared to the market analysts…)

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Procurement 2.0: Moving beyond data and process

People don't scale

Getting your processes right is one of the axioms of the industrial (and now digital) economy. People don’t scale well – and if you come up with a great way of working, you need to codify it. If it’s reliant on people, it’s vulnerable. If you have good process, people are (to quote former US Secretary of Defence Donald Rumsfeld) “fungible”. 

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4 traits of the procurement team of the future

4 traits of the procurement team of the future

Many of you may already be in the midst of planning your procurement function for the year ahead, and deciding how your team will be shaped in 2016. What will they achieve? What challenges will they face? And what will be expected of them?

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Procurement Insights: Buyers Meeting Point Weekly Update

Procurement Insights: Buyers Meeting Point

Jon Hansen (Procurement Insights) and Kelly Barner (Buyers Meeting Point) discuss our recent webinar around the procurement team of the future, offering their own thoughts on the discussion, and the issues that it raises for the wider procurement community.

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Buyers Meeting Point: Webinar notes - the procurement team of the future

Buyers Meeting Point: The procurement team of the future

Buyers Meeting Point reviewed our latest webinar (the procurement team of the future) and offered some additional thoughts on the discussion, in which they discuss the complex relationship between procurement and innovation.

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Commitment Matters: Are organizations incapable of running successful trading relationships?

Commitment Matters: Are organizations running successful relationships

IACCM's Tim Cummins joined Proxima for a live panel discussion around the procurement team of the future. The discussion inspired Tim to go on to discuss whether or not organizations are really capable of running successful trading relationships.

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Are you buying what you want...or what you need?

Guy Strafford and Jonathan Cooper-Bagnall Math Men and procurement

“The fish rots from the head”. Strong words from a recent FT article rounding up a series of accounting issues besetting large companies in the UK. Following a discussion between Proxima and respected commentator Stefan Stern; Stern argues that boards need to open their eyes to all activities in their business (from top to bottom) – but without getting involved in day-to-day tinkering. 

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Spend Matters: Insight for CPOs - how might CEOs address procurement's failings?

Spendmatters300

Following on from Part 1 of this series; Spend Matters highlights the key learnings that CEOs and CPOs can take away from Proxima's Ebook

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Spend Matters: Proxima Ebook proposes some solutions to the procurement dilemma

Spendmatters300

Spend Matters' reviews, in part 2, Proxima's Ebook which outlines solutions to the procurement dilemma. It is not all about cost savings but changing internal behaviour, demand management, innovation and growth.

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Are business leaders out of their depth? Proxima launches procurement Ebook

CHICAGO, IL and LONDON, UK - July 22, 2014 – Proxima, the global procurement services provider, has launched a new Ebook for business leaders. Entitled Drowning not waving: How corporate virtualization has got business leaders out of their depth, this new and original publication seeks to highlight the opportunities available to senior leadership through keeping control of, and truly understanding, suppliers and the optimal means of engaging them.

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The real issues keeping CFOs up at night

Ian-New

Deloitte recently published an article in the WSJ highlighting 10 Issues that are keeping CFOs up at night.

Whilst the Deloitte list highlights some of the important issues, we’ve reached out to our own network (of client teams and readers) and come up with five additional issues that are most likely to make their way to the top of the CFO’s agenda over the second half of 2014.

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Spend Matters: Why is procurement suffering a crisis of confidence?

Spendmatters300

Spend Matters' research into the future of the procurement profession, highlights Proxima's research into corporate virtualization as a trend that has important implications for the function.

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The next step to supplier success

Guy-New

At Proxima, an essential part of our work is making sure our finger is on the pulse of opinion and sentiment in our clients’ markets. It means that our advice and strategic development work is contextualised correctly within the environments in which our clients operate, which in turn enables us to find the best solutions to their challenges.

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How to uncover your hidden treasures within indirect procurement

Proxima blog; Guy Strafford

Alsbridge have written a whitepaper outlining why business leaders should look to managed service providers to drive out hidden treasures within their indirect spend.

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Are you dis-'content'?

Content Marketing and lessons for procurement

The idea of a supply chain for a business sharing 'content' used to be so simple. But it’s not just digitization that’s shaken up the natural order of creator, publisher, retailer and consumer. It’s the way we think of middlemen.

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One world, one business model – the impact of globalization

Supplier Management

We were chatting to a management thinker the other day – a former CFO, as it happens – and he said something so compelling, yet so simple, that we were stunned. “The problem with the runaway success of MBA schools is that we’re developing a global corporate monoculture,” he said. “We’re concentrating risk in similar places around the world.”

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The realization of Corporate Virtualization

Procurement_Insights

Jon Hansen, Editor for Procurement Insights talks with Proxima about the trend of Corporate Virtualization, and it's impact on business.

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Panel session to discuss HBR article; Corporate Virtualization

Corporate Virtualization Webinar

Following on from our recent Harvard Business Review coverage, we’d like to invite you to join us for an online panel session – discussing practical perspectives and pragmatic insights into the trend of Corporate Virtualization.

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Procurement Insights: The more things change, the more they stay the same

Procurement_Insights

Jon Hansen, author of Procurement Insights, discusses Proxima's upcoming webinar and shifting attitudes towards procurement

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Spend Matters: Don't downplay procurement

Proxima media mention; Spend Matters

Following on from Proxima's article highlighting the corporate virtualization research in The Harvard Business Review, Spend Matters have offered their opinion on the piece; describing it as "essential reading for procurement people".

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Harvard Business Review: Leaders can no longer afford to downplay procurement

Proxima media mention; Harvard Business Review

Harvard Business Review comment on Proxima's recent research into corporate virtualization pointing out procurement should be treated as a driving force for innovation and viewed as critical partners in the company’s success.

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Real Business: We need to talk about your suppliers

Proxima media mention; Real Business

Proxima's Guy Strafford talks to Real Business about how your suppliers could hold the key to better performance this year, and why it's time to start thinking about better management of the supplier base.

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Sales and procurement – a corporate paradox

Proxima image; Guy Strafford

Sales and procurement are two ends of the same activity. So why, in non-core procurement, are they like the prince and the pauper separated at birth?

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The shifting sands of procurement

Shifting sands of procurement

As the global economic recovery gathers pace, more and more businesses are turning their sights from cost reduction to growth. How well an organization’s procurement team supports this shift will materially impact overall business performance.

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Corporate risk: when upside is a downer

Proxma image; Ian Ingram

Any accountant will tell you that more businesses go bust in the recovery from a downturn than in the recession itself. A big reason for this is poor risk management – because managers think they can stop worrying. They can’t.

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Media & entertainment’s journey of virtualization

Media and Entertainment's journey of virtualization

Business has changed - driven by globalization, technology and changing consumer habits.  Executives have had to rapidly adapt their business models, products, and distribution channels in response to these groundswell changes.  But the implications of these unstoppable forces don’t stop there.  Another impact is that suppliers today are providing an ever-increasing proportion of business activities, many of which used to be delivered by direct employees and internal operations.

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Showing procurement's true value

Proxima image; Guy Strafford

I hope your 2014 has got off to a positive start – it seems there is an air of positivity covering global economies – with green shoots well and truly growing at pace in US and UK markets.

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Outsource Magazine: Q&A with Richard Jones, Proxima et al

Proxima media mention; Outsource Magazine

Richard Jones, Chairman of Proxima talks exclusively with Outsource. With decades of experience right across the space and with a record of huge success behind him, Richard Jones is one of the most recognisable and respected figures in outsourcing. Richard he is involved at various levels with numerous other ventures and retains a unique perspective on outsourcing and the future of business.

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Top 5 tips for managing your virtualized/extended enterprise

Supplier Management

Corporate virtualization’ has taken hold across all large businesses today - the on-going phenomenon of replacing internal functions and labor with suppliers has changed the very fabric of the modern company. It has not been a planned or even conscious decision – but over the last 20 years is has been an unstoppable force.

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