Proxima — See the change

Insight & opinion

 

Staying ahead of search: selecting the right agency for your needs

David Fenlon

SEM is an increasingly important part of a marketer’s toolkit, and as ad spend and audience figures continue to rise, its importance is only set to increase. But for many marketers staying abreast of SEM and SEO trends and ensuring true value for money presents a number of challenges.

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The need for a new approach to complex, global supply ecosystems

JCB-New

Customers are punishing companies they no longer trust. Research conducted by Proxima revealed that 45% of consumers would stop spending with a company whose supplier practices were called into question.

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accountingWEB: Five tips for more effective budgeting

5 tips for effective budgeting

For many businesses the budgeting and planning process, although laborious, is critical for the success of the business in the coming year. Proxima's Guy Strafford offers five tips for a more effective budgeting strategy; to encourage spend effectiveness and boost efficiency and competitiveness.

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Supply Management: How to drive better commercial outcomes from digital marketing

Supply Management logo

Proxima's John Butcher explains to Supply Management that the secret is out – up to 60 per cent of digital marketing spend is wasted and, as a result, failing to deliver the promised return on investment.

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Supply Management: Changes to audit market will unleash ‘flood’ of tenders

Supply Management logo

There has been a “flood” of tenders for audit services from FTSE 100 firms this year, as companies prepare for new regulations to come into force.

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realbusiness: Five strategies to maximise your budgeting process

realbusiness logo

The budgeting and planning process, although often laborious and time consuming, is one of the most critical activities of the year. Proxima's Guy Strafford gives five strategies to maximise the effectiveness of your budgeting process.

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B2B Marketing: $38bn of worldwide marketing budgets wasted on poor digital marketing

B2B Marketing: Proxima Digital Disconnect research

B2B Marketing look at Proxima's research into the Digital Disconnect; exploring why the inability to measure the effectiveness of digital marketing means that up to $38bn of global marketing budgets are being wasted every year.

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Digital Marketing Magazine: Six in ten digital adverts are not seen by humans – so where is the value in digital marketing?

digital_marketing_magazine_logo

Digital Marketing Magazine discusses Proxima's latest research: The Digital Disconnect which highlights up to 35% of all web activity fraudulent or artificial and 54% of online ads not even seen by a human – the truth is that between 40% to 60% of global digital spend is potentially wasted.

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MyCustomer: Has digital marketing moved from high impact to high risk - and how can procurement help?

MyCustomer logo

 

MyCustomer discusses Proxima's latest research: The Digital Disconnect highlighting CEOs and CFOs are becoming increasingly concerned by the lack of business transparency regarding the commercial impact of digital marketing. From wasted investment to the risk associated with brand damage, digital has fast moved from high impact to high risk. 

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Spend Matters: 6 in 10 digital adverts are not seen by humans - so where is the value in digital marketing

Spend Matters - Proxima Digital Disconnect

Spend Matters discusses Proxima's research: The Digital Disconnect. While digital may be the fastest-growing channel, with spend on digital marketing set to consume around 50 percent of total advertising budgets in the UK, how much of that investment is reaching the right audience? 

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Wallblog: Infographic - Six in ten digital adverts are not seen by humans

Proxima in the press

Wallblog provide key highlights from The Digital Disconnect infographic, available here. The infographic outlines trends from our recent research into digital marketing spend. Digital may be the fastest growing channel, with spend set to consume around 50% of total advertising budgets in the UK. But the research asks how much of that investment is reaching the right audience?

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The digital debate - are digital budgets being wasted?

CMOs should embrace procurement

The importance of being able to assign tangible ROI to a multi-faceted marketing campaign that uses both traditional and digital methods is a top priority to brands, according to participants on our recent digital marketing panel discussion.

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Buyers Meeting Point: Webinar notes - The Digital Disconnect

Proxima in the press

Buyers Meeting Point outline the highlights from the digital disconnect webinar, available here. Webinar panelists Mark Simester, Marketing Director at Warburtons, Charles Ping, Chief Executive at Fuel, and John Butcher, Marketing Specialist at Proxima outlined in the webinar how procurement can play a role in better managing digital marketing spend.

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The Digital Disconnect

An executive's guide to driving better commercial outcomes from digital marketing

The digitization of media has created a plethora of new opportunities for companies to better communicate, connect and deliver goods and services to the world. However, in this fast moving environment, how many are investing in the right digital tools and channels to support key business objectives?

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Up to 60% of global marketing budgets being wasted every single year

LONDON, UK - 3 August 2015 - New research by procurement services provider Proxima, finds that spend on digital marketing such as search engine optimisation, mobile apps and video-on-demand services in 2015 is failing to deliver the value companies should expect. With 50% of total advertising budgets in the UK (totalling around £7.9bn), and around 30% in the US (around £32.9bn) being spent on digital marketing, poor commercial management means brand and commercial content is not reaching the right audience.

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accountingWEB: Gain control of your marketing expenditure

Gain control of your marketing expenditure

Proxima's John Butcher talks to accountingWEB around the role procurement can play in ensuring the CMO and CFO can attain better control over digital marketing spend.

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Spend Matters: Proxima research - how to fix the 60 percent of digital budget spent ineffectively

Spend Matters - Proxima Digital Disconnect

Spend Matters discuss Proxima's research: The Digital Disconnect, which explores why global companies are wasting up to 60% of digital marketing budgets through commercial mismanagement of spend, plus offers best practices for overcoming this disconnect.

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Supply Management: $37bn spend on digital advertising 'wasted' study estimates

Supply Management: Proxima Digital Disconnect Research

Supply Management highlight a recent study by Proxima entitled The Digital Disconnect which explores why up to 60% of digital marketing spend is wasted by global businesses every single year. 

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Media Post: Viewability + fraud = you're wasting a lot of money

Media Post: Proxima Digital Disconnect

Media Post explore Proxima's latest research into The Digital Disconnect, highlighting why global businesses are wasting up to 60% of digital marketing budgets on ineffective digital marketing activity.

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Digital Marketing Show: Up to £37bn of global marketing budgets being wasted every single year

Digital Marketing Show and Proxima

Digital Marketing Show discuss Proxima's Digital Disconnect research, which explores why companies are wasting up to $37bn of global marketing budgets every year due to ineffective digital marketing practices.

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Strategy Eye Digital: Digital ad bubble in danger of bursting

Strategy-Eye-Digital and Proxima

Strategy Eye Digital report on the increasing disconnect between the money spent on digital advertising and the actual return on investment. Highlighting Proxima's latest research: The Digital Disconnect, Strategy Eye Digital take a look at the reasons behind this disconnect and how companies can overcome it.

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Procurement’s happily ever after

Procurement's involvement Mergers & Acquisitions

There’s a marriage craze in the US – at least on the corporate side. Already this year, according to The Wall Street Journal, “the value of M&A deals in the U.S. has set a 20-year high of $821.2 billion…with 4,373 such deals so far this year, compared with 4,627 in all of 2014.”

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New study suggests American consumers intend to punish companies involved in supplier-driven scandals

NEW YORK, NY and London, UK – May 14, 2015 – A newly published survey suggests that companies who are not actively monitoring the business practices of their suppliers, or who are engaged in questionable supplier practices themselves, are placing their reputations and their balance sheets in harm’s way.

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Procurement Leaders: Big company supplier squeeze - a disturbing trend continues

PLN_logo_300x300.jpg

Proxima's Jonathan Cooper-Bagnall submits a guest post to Procurement Leaders, explaining why in the sometimes complicated area of supplier management, a disturbing trend is emerging.

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Driving shareholder value

Driving shareholder value

It’s always fashionable to muse on the parlous state of capitalism. Seven years ago, it was all broken: financial services run wild had all-but-destroyed our way of life. Four years ago, the Occupy neo-hippies were camping out to find something – anything – as an alternative to the broken promises of the market. A year-and-a-half ago? Thomas Piketty’s algorithmic tear-down of the balance between capital and economic growth.

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Financial Times: Auditors - shopping around

Financial Times cover Proxima's audit market research

Are companies long-term relationships with their auditors a thing of the past? The Financial Times discusses our research into the UK audit market, and why many more companies are choosing to shop around when it comes to buying audit services.

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A fresh pair of eyes

Guy Strafford: A fresh pair of eyes

The traditional way to explain the role of an auditor is that they’re a watchdog, not a bloodhound. They keep an eye on what’s happening, sit up when something looks suspicious and occasionally bark when they see something dodgy. The job is explicitly not turning over every rock they can find to test ethics or legality - no bloodhounds chasing the bad guys through the woods here.

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Infographic: Accountants warn on audit market reforms

Guy Strafford - Proxima

When analysing the current FTSE 350’s use of audit services, our research highlights the impact of the Competition and Markets Authority’s reform on the UK audit market – finding that there is more happening under the surface than meets the eye...

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Spend Matters: Insight for CPOs - how might CEOs address procurement's failings?

Spendmatters300

Following on from Part 1 of this series; Spend Matters highlights the key learnings that CEOs and CPOs can take away from Proxima's Ebook

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Spend Matters: Insight for CPOs - Proxima lays out procurement's failings, but are the answers here?

Spendmatters300

Spend Matters further discusses Proxima's Ebook highlighting the ways in which senior executives might address the multitude of challenges facing their procurement departments.

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Spend Matters: Proxima Ebook proposes some solutions to the procurement dilemma

Spendmatters300

Spend Matters' reviews, in part 2, Proxima's Ebook which outlines solutions to the procurement dilemma. It is not all about cost savings but changing internal behaviour, demand management, innovation and growth.

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The Grocer: Dairy Crest looks to cut costs with outsourcing move

Proxima media mention

The Grocer mentions Proxima's multi-year contract with Dairy Crest to improve performance across its business and supply chain.

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Your procurement team is drowning

Jonathan Cooper-Bagnall

By now you will already be familiar with our corporate virtualization research, showing that the average company now spends around 70% of its revenues with suppliers. But what does it mean for your business, and how can you uncover the opportunities that this trend encourages?

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The real issues keeping CFOs up at night

Ian-New

Deloitte recently published an article in the WSJ highlighting 10 Issues that are keeping CFOs up at night.

Whilst the Deloitte list highlights some of the important issues, we’ve reached out to our own network (of client teams and readers) and come up with five additional issues that are most likely to make their way to the top of the CFO’s agenda over the second half of 2014.

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The next step to supplier success

Guy-New

At Proxima, an essential part of our work is making sure our finger is on the pulse of opinion and sentiment in our clients’ markets. It means that our advice and strategic development work is contextualised correctly within the environments in which our clients operate, which in turn enables us to find the best solutions to their challenges.

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How to uncover your hidden treasures within indirect procurement

Proxima blog; Guy Strafford

Alsbridge have written a whitepaper outlining why business leaders should look to managed service providers to drive out hidden treasures within their indirect spend.

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Publishing: a story of supply management

Guy-New

Twenty years ago the web promised a relentless march of disintermediation. For publishers, often seen as the classic middle-man, the prospect was scary. But all has not been lost…

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One world, one business model – the impact of globalization

Supplier Management

We were chatting to a management thinker the other day – a former CFO, as it happens – and he said something so compelling, yet so simple, that we were stunned. “The problem with the runaway success of MBA schools is that we’re developing a global corporate monoculture,” he said. “We’re concentrating risk in similar places around the world.”

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No cost is an island

Guy-New

It’s striking how many CFOs count leadership of a cost saving programme as a major part of their role. There’s nothing wrong with making procurement more efficient and streamlining the cost base, of course. But the best finance functions treat it as part of their commercial contribution, not a traditional bit of hard-nosed accounting.

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Panel session to discuss HBR article; Corporate Virtualization

Corporate Virtualization Webinar

Following on from our recent Harvard Business Review coverage, we’d like to invite you to join us for an online panel session – discussing practical perspectives and pragmatic insights into the trend of Corporate Virtualization.

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New way of looking at an old problem

Proxima blog

The European Food & Beverage Market is in a state of turmoil. Increasingly regular headlines are being published around deficiencies in quality standards and growing contamination cases. The reputation and financial damage of these headlines can be critical for any business operating in an already tumultuous industry (as discussed in my previous post).

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Value, values and the return to growth

Ian-New

New research shows that a growing number of corporates are refocusing their procurement functions away from cost and towards strategic innovation. A sure sign that corporate management's attitudes towards procurement are shifting. (We discuss this further in our webinar). But are the smart ones just copying the companies that have always understood that this is a key source of value?

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A moving feast for the Dutch Food & Beverage Market

Dutch food and beverage industry

For Dutch food and beverage (F&B) businesses, improving margins is a constant challenge and breaking out of the commodity trap is the name of the game.

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Harvard Business Review recognizes today's leaders cannot afford to downplay procurement

Harvard Business Review

We are pleased to bring you the news that Proxima’s research and thinking on how commerce has evolved, and the implications for modern corporations, is now being recognized at the highest level globally.

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Real Business: We need to talk about your suppliers

Proxima media mention; Real Business

Proxima's Guy Strafford talks to Real Business about how your suppliers could hold the key to better performance this year, and why it's time to start thinking about better management of the supplier base.

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10 questions senior executives should be asking about their cost base

Questions

Over the past few weeks we have written about the journey towards corporate virtualization that many media & entertainment businesses have been on over the past 10 years.

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Sales and procurement – a corporate paradox

Proxima image; Guy Strafford

Sales and procurement are two ends of the same activity. So why, in non-core procurement, are they like the prince and the pauper separated at birth?

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Proxima success story: Game on

Learn how Proxima applied their catalytic thinking right across a multi-billion dollar publishing client, getting right to the heart of what mattered to our client - the level of engagement with gamers. Proxima was able to broaden the supply base which greatly reduced risk and reduced the agency cost base by over 30%, money which could be immediately reinvested in the business.

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Benefits for media & entertainment companies from better supply management

microscope-and-globe

With the average media & entertainment business spending twice as much on suppliers than on its own people, we thought we would share some of our industry insights on the benefits of successfully getting your suppliers under control and offer a real life example of this happening at leading video game publisher – Activision Blizzard.

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The shifting sands of procurement

Shifting sands of procurement

As the global economic recovery gathers pace, more and more businesses are turning their sights from cost reduction to growth. How well an organization’s procurement team supports this shift will materially impact overall business performance.

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