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Supply Management: $37bn spend on digital advertising 'wasted' study estimates

Proxima
Jul 14, 2015 2:09:00 PM

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Supply Management: Proxima Digital Disconnect Research

Supply Management highlight a recent study by Proxima entitled The Digital Disconnect which explores why up to 60% of digital marketing spend is wasted by global businesses every single year. 

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(Source: Supply Management)

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