Spend Matters: Proxima research - how to fix the 60 percent of digital budget spent ineffectively
Jul 16, 2015 8:08:00 AM
Spend Matters discuss Proxima's research: The Digital Disconnect, which explores why global companies are wasting up to 60% of digital marketing budgets through commercial mismanagement of spend, plus offers best practices for overcoming this disconnect.
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(Source: Spend Matters)