Spend Matters: 6 in 10 digital adverts are not seen by humans - so where is the value in digital marketing
Aug 11, 2015 11:10:00 AM
Spend Matters discusses Proxima's research: The Digital Disconnect. While digital may be the fastest-growing channel, with spend on digital marketing set to consume around 50 percent of total advertising budgets in the UK, how much of that investment is reaching the right audience?
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(Source: Spend Matters)