Proxima — See the change

Insight & opinion

 

MyCustomer: Has digital marketing moved from high impact to high risk - and how can procurement help?

Proxima
Aug 12, 2015 2:54:00 PM

Comments 0

MyCustomer logo

 

MyCustomer discusses Proxima's latest research: The Digital Disconnect highlighting CEOs and CFOs are becoming increasingly concerned by the lack of business transparency regarding the commercial impact of digital marketing. From wasted investment to the risk associated with brand damage, digital has fast moved from high impact to high risk. 

Click here to access the full article

(Source: MyCustomer)

Post a comment

Topics