MyCustomer: Has digital marketing moved from high impact to high risk - and how can procurement help?
Aug 12, 2015 8:54:00 AM
MyCustomer discusses Proxima's latest research: The Digital Disconnect highlighting CEOs and CFOs are becoming increasingly concerned by the lack of business transparency regarding the commercial impact of digital marketing. From wasted investment to the risk associated with brand damage, digital has fast moved from high impact to high risk.
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