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On-demand webinar: The digital disconnect

How to drive better commercial outcomes from your digital marketing spend.


Digital marketing budgets are on the rise. However, a significant portion of this increasing investment is not delivering the commercial outcomes business leaders are expecting. Forthcoming exclusive research suggests that companies are wasting up to 60% of their budgets on ineffective digital marketing practices.


Join Mark Simester (Marketing Director, Warburtons), Charles Ping (CEO, Fuel) and John Butcher (Digital Marketing Specialist, Proxima) for an exclusive online panel discussion around getting more from your digital marketing activity. 


The 60 minute discussion:

  • Offers perspectives on the state of digital marketing from client side / agency side / procurement
  • Presents exclusive new research into the state of digital marketing spend patterns
  • Highlights four critical issues driving poor digital marketing activity and to how to overcome these
  • Discusses an unexpected, unconventional approach to maximising your digital spend
  • Recommends tips for getting more from your digital spend

The panel:

Mark Simester, Warburtons Charles Ping, Fuel John Butcher, Proxima

Mark Simester,
Marketing Director, Warburtons

Charles Ping,
Chief Executive,

John Butcher,
Digital Marketing Specialist, Proxima

Access the on-demand webinar