Digital Marketing Magazine: Six in ten digital adverts are not seen by humans – so where is the value in digital marketing?
Aug 13, 2015 7:32:00 AM
Digital Marketing Magazine discusses Proxima's latest research: The Digital Disconnect which highlights up to 35% of all web activity fraudulent or artificial and 54% of online ads not even seen by a human – the truth is that between 40% to 60% of global digital spend is potentially wasted.
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(Source: Digital Marketing Magazine)