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B2B Marketing: $38bn of worldwide marketing budgets wasted on poor digital marketing

Proxima
Sep 24, 2015 10:44:00 AM

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B2B Marketing: Proxima Digital Disconnect research

B2B Marketing look at Proxima's research into the Digital Disconnect; exploring why the inability to measure the effectiveness of digital marketing means that up to $38bn of global marketing budgets are being wasted every year.

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(Source: B2B Marketing)

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