accountingWEB: Five tips for more effective budgeting
For many businesses the budgeting and planning process, although laborious, is critical for the success of the business in the coming year. Proxima's Guy Strafford offers five tips for a more effective budgeting strategy; to encourage spend effectiveness and boost efficiency and competitiveness.
Supply Management: Purchasers failing to pass on supplier insights to wider business
Supply Management highlight that 81% of procurement professionals do not pass on supplier insights to the wider business, according to a study by Proxima. The study of 40 senior procurement executives finds that there is a disconnect between information being collected from supppliers and the insight that business leaders use to make strategic decisions.
Supply Management: How to drive better commercial outcomes from digital marketing
Proxima's John Butcher explains to Supply Management that the secret is out – up to 60 per cent of digital marketing spend is wasted and, as a result, failing to deliver the promised return on investment.
realbusiness: Five strategies to maximise your budgeting process
The budgeting and planning process, although often laborious and time consuming, is one of the most critical activities of the year. Proxima's Guy Strafford gives five strategies to maximise the effectiveness of your budgeting process.
B2B Marketing: $38bn of worldwide marketing budgets wasted on poor digital marketing
B2B Marketing look at Proxima's research into the Digital Disconnect; exploring why the inability to measure the effectiveness of digital marketing means that up to $38bn of global marketing budgets are being wasted every year.
Spend Matters: Proxima - a provider to know in 2015
Spend Matters highlight Proxima as a Provider to know in 2015. Discussing our services and overall approach to procurement, Spend Matters note that "Proxima is certainly a firm to have on your shortlist for pretty much any procurement outsourcing opportunity".
Digital Marketing Magazine: Six in ten digital adverts are not seen by humans – so where is the value in digital marketing?
Digital Marketing Magazine discusses Proxima's latest research: TheDigital Disconnect which highlights up to 35% of all web activity fraudulent or artificial and 54% of online ads not even seen by a human – the truth is that between 40% to 60% of global digital spend is potentially wasted.
MyCustomer: Has digital marketing moved from high impact to high risk - and how can procurement help?
MyCustomer discusses Proxima's latest research: TheDigital Disconnect highlighting CEOs and CFOs are becoming increasingly concerned by the lack of business transparency regarding the commercial impact of digital marketing. From wasted investment to the risk associated with brand damage, digital has fast moved from high impact to high risk.
Spend Matters: 6 in 10 digital adverts are not seen by humans - so where is the value in digital marketing
Spend Matters discusses Proxima's research: TheDigital Disconnect. While digital may be the fastest-growing channel, with spend on digital marketing set to consume around 50 percent of total advertising budgets in the UK, how much of that investment is reaching the right audience?
Wallblog: Infographic - Six in ten digital adverts are not seen by humans
Wallblog provide key highlights from The Digital Disconnect infographic, available here. The infographic outlines trends from our recent research into digital marketing spend. Digital may be the fastest growing channel, with spend set to consume around 50% of total advertising budgets in the UK. But the research asks how much of that investment is reaching the right audience?
Buyers Meeting Point: Webinar notes - The Digital Disconnect
Buyers Meeting Point outline the highlights from the digital disconnect webinar, available here. Webinar panelists Mark Simester, Marketing Director at Warburtons, Charles Ping, Chief Executive at Fuel, and John Butcher, Marketing Specialist at Proxima outlined in the webinar how procurement can play a role in better managing digital marketing spend.
An executive's guide to driving better commercial outcomes from digital marketing
The digitization of media has created a plethora of new opportunities for companies to better communicate, connect and deliver goods and services to the world. However, in this fast moving environment, how many are investing in the right digital tools and channels to support key business objectives?
Up to 60% of global marketing budgets being wasted every single year
LONDON, UK - 3 August 2015 - New research by procurement services provider Proxima, finds that spend on digital marketing such as search engine optimisation, mobile apps and video-on-demand services in 2015 is failing to deliver the value companies should expect. With 50% of total advertising budgets in the UK (totalling around £7.9bn), and around 30% in the US (around £32.9bn) being spent on digital marketing, poor commercial management means brand and commercial content is not reaching the right audience.
Spend Matters: Proxima research - how to fix the 60 percent of digital budget spent ineffectively
Spend Matters discuss Proxima's research: TheDigital Disconnect, which explores why global companies are wasting up to 60% of digital marketing budgets through commercial mismanagement of spend, plus offers best practices for overcoming this disconnect.
Media Post: Viewability + fraud = you're wasting a lot of money
Media Post explore Proxima's latest research into The Digital Disconnect, highlighting why global businesses are wasting up to 60% of digital marketing budgets on ineffective digital marketing activity.
Digital Marketing Show: Up to £37bn of global marketing budgets being wasted every single year
Digital Marketing Show discuss Proxima's Digital Disconnect research, which explores why companies are wasting up to $37bn of global marketing budgets every year due to ineffective digital marketing practices.
Strategy Eye Digital: Digital ad bubble in danger of bursting
Strategy Eye Digital report on the increasing disconnect between the money spent on digital advertising and the actual return on investment. Highlighting Proxima's latest research: The Digital Disconnect, Strategy Eye Digital take a look at the reasons behind this disconnect and how companies can overcome it.
Proxima discuss why auditing needs a check-up in April's edition of in-procurement magazine from in-tend. Looking at the current reforms and regulations, Proxima's Richard James identifies the opportunities that have arisen from this changing audit market, and how companies can use these to their advantage when tendering their audit. Find the full article on page 34.
Business Wire: NelsonHall launches NEAT vendor evaluation & assessment tool for procurement BPO services
NelsonHall have launched a tool to assist strategic sourcing managers in assessing vendor capability in procurement BPO services. The NelsonHall Vendor Evaluation and Assessment Tool (NEAT) for procurement BPO enables sourcing managers to differentiate between providers by showing how vendors are positioned within a specific market segment.
New study suggests American consumers intend to punish companies involved in supplier-driven scandals
NEW YORK, NY and London, UK – May 14, 2015 – A newly published survey suggests that companies who are not actively monitoring the business practices of their suppliers, or who are engaged in questionable supplier practices themselves, are placing their reputations and their balance sheets in harm’s way.
Spend Matters: How change management can change procurement for the better
In this article Spend Matters discuss why change management initiatives can have a huge impact on procurement. Featuring Proxima's research into the current perceptions of indirect procurement, the article offers insight and statistics supporting the need for improvement in change management initiatives.
Spend Matters: Influencing change - the solution to procurement's change challenges
Spend Matters and Barbara Ardell discuss influencing change in the first of this two part article; addressing the challenges that procurement faces, discussing attitudes towards procurement and featuring Proxima's research into current perceptions of the procurement function.
Spend Matters: Why humans win over machines and speed in outsourcing
Spend Matters feature our very own Richard James, Category Director for Professional Services in their hot topic of procurement outsourcing. We look at what companies should consider when looking for a procurement company to help with outsourcing.
Proxima secures $40m in new contracts and sees significant growth in procurement consultancy services
LONDON, UK and CHICAGO, IL – February 23, 2015 – Proxima, a leading international procurement services provider, announced today that the company has kicked off the year by securing $40 million in new contracts and has increased its spend under management by a further $1.5 billion. Additionally, the company is turning its attention to growing its procurement consultancy services in response to demand from clients who are continuing to recognize the contributory value of procurement operations to corporate profitability and overall organizational health.
With new regulations requiring businesses to tender their audit more frequently this offers companies a chance to revisit a key supplier relationship; enabling them to run a tender that will encourage closer relationships, promote best practices and drive additional value.
Are companies long-term relationships with their auditors a thing of the past? The Financial Times discusses our research into the UK audit market, and why many more companies are choosing to shop around when it comes to buying audit services.
Spend Matters: Proxima gets us thinking about procurement in 2014 and 2015
Peter Smith from Spend Matters, discusses Proxima's predictions for procurement in 2015, and adds his own thoughts as to why 2015 may be the year that more budget holders attempt to "do it themselves", reducing the involvement of procurement.
Proxima's Richard James discusses why regulatory change has shaken up the sleepy world of audit and why this could lead to a key opportunity for companies to reassess their relationships with auditors.
Director of Finance speak to Proxima's Richard James about the new rules around statutory audit rotation; and why this could be a valuable opportunity for companies to revisit a key supplier relationship.
Spend Matters: Buying audit services - advice from an expert
Following their previous coverage of our research into the UK audit market, Spend Matters discuss how procurement can get involved in the complex business of purchasing audit services, and offer advice from our expert Richard James.
Procurement Leaders: Reforms shake up audit market
Procurement Leaders discuss Proxima's research into the UK audit market. The research highlights that although over half of the FTSE350 companies have been using the same auditor for a decade or more; proposed reforms by the Competition and Markets Authority are encouraging more firms to tender.
Procurement Insights: Buyers Meeting Point Weekly Update
Jon Hansen (Procurement Insights) and Kelly Barner (Buyers Meeting Point) discuss our recent webinar around the procurement team of the future, offering their own thoughts on the discussion, and the issues that it raises for the wider procurement community.
Supply Management: Top companies changing auditor more often
Proxima's Richard James talks to Supply Management about why the top UK companies are switching auditor more frequently; and why research shows that the number of companies tendering their audit looks set to rise dramatically.
This round-up of sought after research, articles, webinars and interviews offers some insight into the journey that procurement has undertaken throughout 2014 and offers some thoughts around what might be to come in 2015.
accountingWEB: One in four FTSE 350 companies switch auditor
Companies change many things regularly, but are usually reluctant to change their auditor. Proxima's research, featured in accountingWEB, highlights a growing trend of FTSE 350 companies tendering their audit.
Buyers Meeting Point: Webinar notes - the procurement team of the future
Buyers Meeting Point reviewed our latest webinar (the procurement team of the future) and offered some additional thoughts on the discussion, in which they discuss the complex relationship between procurement and innovation.