Proxima — See the change

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An example of the catalytic approach in action - the container (US)

Proxima
Oct 3, 2013 12:07:00 PM

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This animation explains Proxima’s concept of Catalytic Thinking, by looking at how one man thought big and used the Catalytic Approach to challenge behavior and in doing so ended up reinventing global shipping.

This animation explains how Malcom P McLean thought big and how he used the Catalytic Approach to challenge behavior, reinvent shipping globally.

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